Author Archive: Admin

THE TOP RIDER ON THE THAI HOTEL INDUSTRY

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interviewing with the president of ATH

In Thailand tourist industry, everyone knows ATH [the association of Thai hotel], as we know, Thailand as the world’s sound brands depend on Thailand’s premium services to the quality of the hotelier all over the world, especially in this issue, the editor paid a visit to the president of ATH–Mr.Surapong, with more inside story by sharing below.

[CONTENT]

ATH was founded 50 years ago, with the current members of more than 200 hotels, in each two year, the members would run a new election for new presidency in the campaign. Mr.Suraporn successfully have seated on the presidency in two terms; He is so modest and polite in public before I saw him at first sight, during his term, ATH had made coordination with Thai government closely hand in hand, uplifting and promoting Thai hotelier, whatever in quality or in brands, which led to the highest level and matching up with international standard; especially the whole image of the hospitality of Thailand had been sharply enhanced together blended with the Thai traditional culture, today Thai hotel services as a scenery appeal to the world , by attracting the large numbers of the foreign visitors oversea, getting a close feeling with [THAI SMILES ] with charming of Thailand, obviously, carved with the first impression from Thai hotels to discover THAINESS and Thailand, many overseas visitors have made lots of nice memory, so enough ,all had caused the main reason to make the overseas tourists return to Thailand once more again.

[OUTSTANDING CHIEVMENT]

One of the achievement he had ever made was that while in his term he launched a campaign in cooperation with Thai governmental tourist authorities to crush down the illegal receiving service run by the owners of the apartments and private houses on the name of the rental to the foreign tourists, actually those illegitimate activities undertook on the underground, seriously damaged and disordered the normal markets in Thailand, further by causing so much blemishes over the image of Thailand , the elimination clearly uprooted the venoms and brought back a feeling of being fresh and being pure in new look of Thailand as the premium quality of the world’s top tourist destination.

The another job was to innovate ATH ‘s duty which acts not only the function to encourage and enhance the members’ brand hotels but also at the same time, also give out a chance of interactive communication among ATH members ,together stepping on the track of development with Thailand tourist growth.

In one week of this Feb Chinese Spring Festival, the large of numbers of tourists from mainland China, accounted about more than 500,000 checking in the hotels across Thailand, comparatively, with increase of 10-15% in this year than those in last year, the target set by TAT was indicated that in the year of 2016, the total reception of the foreign tourists would be estimated about 10 million, for this point, the President shows off his optimism and in confidence.

[ON SOCIETY]

He used to serve as the president of Asia hotels in Thailand, the member of Thailand tourism committee, the national trade board Thai international conference and exhibition center; and Vice President of Thailand hotel foundation etc., before those Thai titles, he also served as the Vice President of the Asean- Community tourist organizations.

Finally ,the president told the author that he is a descendent of Chinese family, since his grandfather moved from Hainan to Thailand and China centuries ago, he still remember one Chinese name his father gave him, with many profound and meaningful ideas contained inside, making him a life time memory ,he was encouraged up and marched on; his father was the founder of Asia Hotel with more than 50 years in history after he graduated from Chulalongkorn university, then moved into the national defense college and NIDA for receiving his master courses in business management , showing off his intelligence and ability, later on he made the hotel into the sound brand one in BKK, he added that his Presidency will be expired in March 2016, he expects that his responsibility and mission would be shifted over and on the newly-elected new incumbent, he still carries out his duty and continues to make further contribution to Thai tourism and hotel industry as well, he feel pleased and sure enough of the brilliant tourist prospect in Thailand.

Reported by Darwin

EXPLORE CHINESE MARKETING

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on Tuesday 23rd February 2016, the Franco-Thai Chamber of Commerce in close collaboration with Institute for Small and Medium Enterprises Development (ISMED) and SIAL CHINA, will hold a seminar on Opportunities of Thai food products in Chinese market, the seated guests from the Thai food exporters and manufacturers, at spot the speeches were made by a scholar of a Thai university and the leaders of the organizers broadly on basis of the Chinese marketing analysis.

Reported by Darwin

FUND RAISING AUCTION ON THE RUN

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On February 21, 2016, while celebration of the New Year 2016 by Taiwan ‘business association, the invited Taiwanese painters making the brushes at spot ,through the auction for raising the fund to support the people suffering from the earthquake occurred in Feb 2016

Reported by David

NEW YEAR CELEBARTION ON HEIGHT

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On February 21, 2016, during the period of Chinese New Year, there was a warm party held by Taiwan Association of Thailand, making the year of monkey so uniquely, on the stage, accompanied with the performance from the pop singers and dancers of Taiwan, with more than one thousand Taiwanese seated in a big hall, where there were decorated with warm feeling of festival in celebrating the exciting hours, the audience getting together in large and with cheer.

Reported by David

THE INAUGRATION ON NEW YEAR

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On February 20, 2016, over three hundred guests participating in the assembly hall, by witnessing the inauguration of new leader ceremony run by the oversea Chinese association of Thailand, it took place during the Chinese New Year of the monkey, the latest events was on highlight.

Reported by David

DEVELOPE THAI CIVIL MARKETS IN DEPTH

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On 17 February 2016 at Dusit Thani Hotel the head of ATTA–Mr.Charoen with Mr.Kinglek–The Chairman of the Tourism Council of Thailand and President of Thai Hotel Association attended the ceremony of signing the memorandum to TAT in cooperation with Thailand tourism research center, together with a seminar titled as [the Insight to Innovation & Inspiration for Local Tourism]

Reported by Darwin

GO FORWARD TO PROSPECTS LOOK FORWARD TO FUTURE

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With reportage from the assembly of ATTA and ATH

On January 27, 2016, at Dusitani hotel in Bangkok, it was held for the assembly on tourism run by ATTA and ATH，on the theme of[ Marching on the oversea market, and looking forward to the prospects of Thailand], the warm speech was delivered by the minister of Thai sports and tourism on the stage, on spot the governor of TAT also was seated along with over 300 attendants.

In term of Thai tourism development in 2016, all the colleagues should be establishing in the cooperative ways, and fostering the better and best environments, serving the purpose of receiving well the visitors from the overseas, while making performances in fields, with regards of more positive images to be made as well as the helpful words to more spoken and the beneficial things to be undertaken more in public.

Finally, there was an open debate on the stage between the organizers and high ranking officers from Thai authorities of tourism , together accompanied with the video online assembly among the colleagues from the tourist offices oversea in Indian peninsula, Australia; France, England, Russia, China etc., there was really a lively networking across the ocean; beyond the boundaries; Thailand will convoy the good message in which the futuristic tourism is brighter than ever, because they have been hand in hand together in operating the prosperous Marketing in 2016.

Written by Darwin

UNIQUE PARTY UNIQUE LUNCHEON

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At 12 o’clock on December 28, at the end of the year 2015, at this time, the Asok association for Taiwanese businessmen took this chance, whoever the new and the old, came over and had a get- together, welcoming the approaching of New Year 2016,and absorbing in the happy and peaceful Christmas days

It has been set up more than 20 years, which serves the purpose with helping the problems of Taiwanese businessmen in Thailand, regarding of the investment, business as well as life concerned, the mutually helpful aids are offered to help through consultation by each other efficiently, as a working channel and platform, the association works as 2 hour luncheon party, not only offering an opportunity to meet with each other, but also really having an experience of feeling the pure and true friendship among the businessmen.

It has unique characters in which set up: no membership fees, no standing presidents, no regular convention procedure, instead the members enable to experience the pure, the fresh and the relaxed dining party, getting into the luncheon at noon, in high efficiency, there are no-time wasting, no money wasting; no flattery making, among the members, everyone can realize the dream of being a host ;being a candidate by share the equality fully，making and adapting with the new system that go so unique far from the others.

THE NEW PARTY NIGHT MORE THAN CARNIVAL

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On December 23, 2015, there was a grand party held with more than 1,000 people to attend ,run by ATTA, with the purpose of [Celebrating New Year Coming], the entire hall was full of the warm atmosphere, on the scene ,Thailand’s tourism & sports minister Kobkarn and TAT chief Mr.Supasorn were invited also, joining in cheer, with generous cuisines of Thai food and wine was available at the same time, every participant enable to enjoy Thai savors so fully ,on the stage, performed by a group of the beautiful Thai Dancing girls, with rhythms of pop melodies, accompanied with Muay Thai on fight show, the Thai folk artists on play etc., the party night gave out the pure Thai culture which signify to celebrate the approaching of New Year 2016, quoted from President of ATTA said to be proud one of ATTA members, and encouraged by Thailand’ sports &tourism minister who delivered at a speech into the achievement made by Thailand tourism this year, there has been an unprecedented good sight, with 8 millions of Chinese tourists arriving in Thailand, as result, the tourism revenues with more than 2 trillion baht yielded out, at the same time, she handed out one by one the awards to the winners, flanked with the leaders of ATTA, the whole hall appeared to be honored also; in end, with accommodation of the strong music, the participants felt as if in cheering up, plunging into great of dance, as New Year Celebration, just to say that, matching with the carnival, so far became so joyful indeed.

Written by Darwin