Author Archive: Admin

MARKETING ON THE HEIGHT

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Among the tourist association of Thailand, there is a new one appearing so freshly and within short times, it has won the reputation over its merits, that is named as the association of Thai tourism marketing [ATTM],In the Thailand’s tourism industry, possessed with its nice results, gradually recognized by TAT and ministry of sports & tourism of Thailand and private sectors, based on market positioning, with the aid of modern high-tech, opening up innovative mind, the ATTM’ goals focus on the large area of Thailand with the theme of building up the marketing strategies among the private sectors in setting up the partnership, since its establishment. It has made significant achievement over its colleagues and partners, Therefore, here is abstract of interviewing content in which paying a visit to the new President of ATTM—Ms Sutassa Laohongkait, having a face to face talk over her experienced business and the management to ATTM.

As she quoted that says the association had established the clear objectives in long term, with the implementation into the comprehensive marketing to Thailand as specified; on commitment to be carried out in 4 M: MP– product marketing; MM– marketing media ; MT– marketing on trade; MO—marketing online in Thailand, the function of ATTM has shiftily brought out new role in working with more innovative ways, such as the measures are made into Thailand through the marketing strategy and networking with aid of targeting up by stretching up in whole tourist market, at present, the most important task that the new President has to undertake is to realize the target so further and better according to ATTM’ plans, she has owned with the rich experiences in business for many years and social networking, she and her husband are handling with large enterprises such as the hotels, resorts ,the chain shops and entertainment city in Thailand, we strongly believe that she will be leading ATTM into the bright prospects.

Photo by kingphet / Words by Darwin

THE ECHOES OF TAP DANCES OVER THE EMERALD LAND

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[Introduction]

with the flashing shinny brands, so popular in the world, like the pop music band U2 in last late century, as well as the exciting rhythms of TAP DANCES and the excellent beer–GUINESS, everyone can easily associate those names with one country in Europe—Ireland, which is well famous for its cattle raising and poultry husbandry around the world; now it turns out to be the manufacturing exporter; recognized as[the Emerald in Europe] as well as the [Green Farm and Pasture],filled with the curiosity and interests, stepping into Irish oasis in Bangkok, personally I paid a visit to Irish ambassador to Thailand—His Excellency Mr. Brendan Roger, he appears so gently and warmly to welcome the editor into his new spacious office with the panorama view of green park below, while we started up with the conversation ,revealing into the fairy land.

[BRIEF]

With total population of five million people in Ireland ; during the50’s and 60’s of the last century, Ireland used to be a poor nation which was dependent on agriculture in Europe, in 1973, Ireland joined in the European Union, so as to increase its rapid economic development and enhance its national financial power, after the 80’s, Ireland was fast driven and highly developed into the new era in the fields of software, biological engineering as the major leading industries in the world, the whole nation was pushed up and transformed into the world level manufacturer, so far Ireland creates the good environment for foreign investment by attracting a large number of the overseas capital. Annually the exporting trade is up to 500 billion Euros; while the national incomes in service exceed 100 billion Euros.

 

[THE NATIONAL FLAG]

It consists of three colors: green, white and orange. the Green represents the green island; the Orange represents the honor and wealth; the White symbolizes the permanent peace, unity and friendship, the symbol of Irish people look for the bright future in pursuit of freedom, democracy and peace.

On March 17 is the National Day of Ireland.

 

[THE NATIONAL EMBLEM]

It contains the Sky blue shield and harp, the sky blue, which is symbol of the Irish sea and blue sky under the protection of the shield, the harp is loved by Irish people, it is viewed as the angel of music, with its meaning of peace, and love.

 

[THE WORLD LEVEL BRAND]

BOTOX is one of the world’s brand in the cosmetics, in particular for skin care, it becomes a contribution to the world’s beauty ; GUINESS beer is one of the world famous beer brand, like Whiskey ,loved by people all over the world.

 

[THE ORIGIN OF TAP DANCE]

[TAP DANCES] gives the world people in the beautiful melody, with enthusiasm, it is so bold and unrestrained to show off the spirit of Irish people.

 

[THE LARGEST LIVESTOCK EXPORTER】

Ireland’s livestock and poultry rank No.1 in the world, whatever in the yield and quality, all over the world as the largest exporter in meat and poultry, Ireland becomes the world’s top producer in the agricultural industry.

 

[THE WORLD CLASS EDUCATION]

Irish education rank the top level in the world, such as university of Dublin and Cork University are both outstanding ones in Europe.

 

[POWER OF FOOTBALL]

Irish soccer is one of the strongest team in the world, currently in Bangkok ,there is Irish football fan club named as [THAI SAELIE FOOTBALL CLUB], soon to be held in Thailand ,there will be available football games from Asian Region, mainly from the football clubs in Asia.

 

[CHARITY IN THAILAND]

As we know, Ireland is one of religious countries, with its religious atmosphere and culture heavily influenced to Irish people, the new Irish embassy in Thailand, still push forward the noble deeds so broadly into Thailand, by offering the donation and charity to Thailand, like the funding to local schools and orphanages in Kongkaen in Northern Thailand, the donators from FRRAY FOUNDATION, MERCY CENTRE BANGKOK, FETIMA CNETRE and many non-governmental organizations, they not only help to foster Thai youngsters in Thailand, but also make a contribution in bridging up the ties in the folklore of Thailand.

 

[MULTIPLS EXCHANGES]

on March 17, is the National Day of Ireland, and Ireland Every year there are 70,000 Irish visiting to Thailand; and about 10,000 Thais going to Ireland instead; right now, There are 3,000 Thais settling in Ireland with marriage.

The Chamber of commerce Ireland Thailand, playing an important role in building up the linkages and friendship, which acts as the inseparable consultant for the private sectors going into the investments and trading.

 

[THE DIPLOMATIC TIES]

In September 2014, the Royal Thai princess Sridhorn paid a formal visit to Ireland; she travelled lots around Ireland and made a study tour to the farming industry and other fields, so as to promote largely the diplomatic establishment of two countries.

The Irish embassy in Thailand was set up in 2015 , while in the opening ceremony of the Irish embassy, the distinguished guests from high ranking officials of the ministry of foreign affairs on both nations came at spot to congratulate on its inauguration, which marks the good relations and close ties between the both nations, consequently in 2017 ,the Royal kingdom of Thai embassy in Ireland will be completed.

[With the great thanks to Irish embassy and the ambassador to Thailand for supporting us with the photos and documents]

 

Written by Darwin

THE RAINBOW BRIDGE OVER THE FRIENDSHIP

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INTERVIEW WITH THE AMBASSADOR OF DANMARK TO THAILAND—Mr.MIKAEL H.WINTHER

Entering the cozy garden filled with the botanical decoration, into the courtyard, as I saw the interior decorating so simple, but elegantly mixed with the surrounding in the northern European style, so meeting with Mr.Mikael–the Danish ambassador to the kingdom of Thailand, making an appointment with him, due to the arrangement for the interview, in some sense, in the mind of the people, the ambassador seems some mysterious, but to my first impression, he looks like a sportsman more than his official title, I was struck by the enthusiasm of his initiative kindness which left me so impressive by his masculinity as well, with the strong body and tall figure, he is typical one of the Scandinavian in my first sight , we quickly ran into the topics and started up with the introduction to Denmark, which is one of the northern European countries, where the Scandinavia people had settled there for the centuries ,Danish people has been marked with the enthusiasm and by nature born with the bold and unrestrained character, I told the ambassador that the purpose I had brought with was to promote the friendship between the two countries, Denmark, in some sense, locating so far from Thailand, through gaining more understanding to the local and foreign people about the conditions of the northern European country, as far as bridging the trade linkage closer, Thailand and Denmark have respectively the different areas in the aspects of culture, history and architecture ,but compared with the difference that make the communication into the points, Denmark pays attention to its own cultural heritage and history, under the strong protection of the ancient and historic buildings, the Danish government has made restrict rules by laws for long term; aimed with the strong identity of international recognition like Thailand as well; Danish still has retained with many world-class cultural icons like the statute of mermaid, the great write Anderson, etc;

For the other fields as follow:

[ENERGY INDUSTRY]

Denmark is well preserving in the energy and utilizing wind energy with aids of the advanced technology in the world; now the concept of technology had been introduced into Thailand

[FILM]

Marching into the world class level, as Dane films being awarded internationally

[ACADEMIC EXCHANGES]

The Danish universities have been set up the joint program for training Thai design talents, in need of Thai domestic enterprises and marketing demands.

[MUSIC&JAZZ]

The famous Danish musician named Jacob Dinesen, Danish fond of nature, sunshine and all greenery, enjoy playing with the jazz and music, putting into the natural surroundings in harmony.

[CUSINE]

The NORDIC brand and culinary culture –cookie both are so expressively striking to the gourmet worldwide;

[VISITING]

The numbers of the visitors from Denmark to Thailand every year accounted for 170,000, for mainly travelling, establishing the business partnership and the reunion of the marriage family;

[WELFARE]

Denmark possesses with the sound health care &welfare system.

[PHARMACY]

Owning with the advanced technology in pharmacy, particularly in research and cure of diabetes.

[FEATURE]

the Danish government is regarded as the honesty one by UN, with lowest rate of corruption and high efficiency, for the consecutive five years, ranking so best among the countries all over the world

[GEORAPGY]

Enriched with the forestry and natural resources; and adjacent to Iceland and Greenland;

[FEATURE]

Among the few countries in the world; it offers the flexible investment environment, through handling with simple procedure in the formalities.

Written by Darwin

NO CORRUPTION TRADE WITH TRANSPARENCY

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On September 7, 2016, the seminar was jointly run by JFCCT and the national anti-corruption Committee of Thailand[NACC],together seated with more than 50 invited guests from NACC, JFCCT, the heads of foreign chambers of commerce and the officers from the foreign embassies and ambassadors to Thailand.

During the meeting, aiming at the overviews of Thai government anti-corruption situation, the high ranking officers from NACC—Mr.Surasak expressed his viewpoints on Thai law and regulations to fight against bribery and corruption; sharing his own experience with the audiences by making introductions of those methods and measures to fight against corruption and bribery, all efforts have been made into achievement and effects to Thai society; after that speeches made and followed by the president of JFCCT—Mr. Stanley Kang and others speaker from the guests openly and actively presented their own experiences over the issues of anti-bribery and anti-corruption, all participants were eagerly looking forward to seeing more powerful policies and strategies to reduce the risks soon, finally, with the summary to be included as:

1st : Assessing the risk of the state official bribery;

2nd:the prevention of bribery must be importantly restrict from the senior officers;

3rd:the measure must be made into clear details to fight against bribery ;

4th: the measures must be applied into operation of business and related to the juristic persons;

5th:the juristic persons must be conducted in the good financial system;

6th:the juristic persons must issue out the restrict regulations to fight against bribery;

7th:the juristic persons must evaluate and check up the practices of anti-bribery without pauses;

8th:the juristic persons have establish healthy measures for protectors against bribery.

The entire seminar lasted for 4 hours, fully setting in the friendly atmosphere.

Reported by Darwin

THE BRIDGE OF FRIENDSHIP WITNESS CROSS THE CENTURY

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Paid an official visit to the kingdom of Belgium’s ambassador to Thailand—Mr. Marc.Michelsen

PART1–[BACKGORND]

Seeing from the country home of Famous cartoon character TinTin’s author, the great detective–Poirot as well as the world famous painter– Rubens, even to the headquarter of the EU in midst of the beautiful European Large Square—Brussels, and associating with the battle field as far as the Waterloo Relics during Napoleon wartime taken place in the centuries ago, till now possessing with the world known jewelry processing center and transporting port of European Goods–Antwerp , all these well known names can be linked with the name of a country—called as [BEGIUM]，which is situated in Western part of Europe, with its area not large, but it has a coastline of 65 kilometers, with wide beaches, and the famous mountains and forests rendering for the enjoyment of nature, especially for skiing in the winter; Hereby you can discover the walking trip over the Europe’s oldest shopping street—St.Galeries Hubert ,and world famous statue of Peeing Child which is erecting there.

PART 2–[BOND IN HISTORY]

The friendship between Belgium and Thailand, traced back to its history, as early as in1868 ,the both sides had signed a friendly treaty, till now there have been 147 years totally in history of Thailand with Belgium, with the establishment of Belgian residences moving to Soi Pipat area in 1903 ,which signaled the closer ties with Thailand ,the friendship marked with the two countries had upgraded onto the top level of the formal diplomatic relations in 1905.

PART 3–[AN ADVISORY PIONEER]

From Chulalongkorn University of Thailand ,there initially had been with 13 Belgians working as the advisory board, which presented the non-governmental exchanges between the two countries, the general head of advisory group was from Belgium, his name was—H.E.Gustav Jackman, born in 1892, used to be former Belgian foreign minister, with the background of the doctor degree with his achievement unusual was to launch up the institute of international law as sole promoter, he called up the legal persons and law makers from France and Germany, which signed up with the purpose he served to maintain peace and far away the war among the nine European countries in 1902, he acted as the founder as president till in 1909 he was retired and return to Belgium due to his health, marked with those outstanding performance in1904, he was named as the winner of Nobel Peace Prize, and his son received the award as result.

Secondly: there have been academic exchanges between one Belgian church and Tamassat University signing on cooperation on field of the sea research and technological items in partnership.

PART 4–[THE BRIDGE OF FRIENDSHIP]

Belgium presented a bridge to Thailand, as the result of a state visit by the former prime minster of Thailand in the last century ,in 1980, while he stayed in Brussels there used to be an abandoned bridge, he noticed that value would be utilizing beyond, as the bridge of friendship, the Belgian government presented to the Thai government for free, with aid of one Thai construction company moved to make demolition and transported back to Thailand, after 17 hours in the weekend, with the complete of assembling the parts of the bridge returned to Thailand, which now stands in the center of Bangkok, witnessing the milestone over the friendship between the two countries.

PART 5–[MUTUAL EXCHANGES]

At present, the Belgian companies in Thailand totaled with more than 100, and establishment of Belgium chamber of commerce, with coverage of the jewelry and silver in design and final finish and its processing; machinery, mining industry, engineering construction, chemistry, recycling materials, etc., the private enterprises from the two countries make a closer tie and tribute to the trading cooperation.

In recent years, in Bangkok, the embassy of Belgium run on the themes with Belgium for opening of the festival such as symphony orchestra, the exhibition and paintings, etc.

In this July and August, with over welcoming applause by the spectators, who are hoping for succession which will bring a burst of Belgian cyclone and excellent works and performances in BKK.

PART 6–[BACKGROUND]

The kingdom of Belgium’s ambassador to Thailand, he works on his two terms, he used to be the kingdom of Belgium’s former ambassador to Bulgaria.

Nowadays, the embassy of the kingdom of Belgium to Thailand, at start of the millennium, it moved to this permanent location for official use till now.

Photo by Kingphet / Written by Darwin

 

THE DUAL COOPERATION ON VET BETWEEN GERMANY AND THAILAND

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with full reportage of VET conference

On September 9, 2016, jointly run by German Thai Chamber of Commerce hand in hand together with the Ministry of education of Thailand, there was the international conference themed on Dual Vocational Education and Training[VET],with purpose of promoting the occupational education and training system to Thailand ,in the meeting, the invited top guests from the ministry of education of Thailand ;the ministry of education of Germany and German Embassy to Thailand as well as CEO and president of Mercedez- Benz in Thailand and with the directors of GTCC seated together on the stage.

In the morning, the meeting focused on the current situation and overviews of Thailand’s vocational education as far as the objective futures, the top guests separately from both nations, sharing their own views through practical analysis, accompanied with the audiences more than 200 people. While looking forward to the prospect of the Thailand’s vocational education and training in the context of dual cooperation , all attendants were full of the expectation and with great hope, in particular, with aids of revitalization of Thai economic development, so far evidently ,Germany remaining at top level, there has been proudly sound on VET frameworks that provides the worldwide to large and medium-sized local and foreign enterprises, Thailand requires so necessarily to meet with rapid and urgent demands from the domestic and international markets by offering the large numbers of skilled workers to fit with German and Thai enterprises, the emphasis focused on how to improve and better Thailand’s VET level; secondly: how to apply the modern technological system and framework from Germany into reach of Thai colleges and their own approaching system.

In the afternoon, there were three sections where the lectures were made into workshop, respectively instructed by the experienced German professors to interpret the methods and initiates so detailed to the participants along four hours, in end it was so enriched with fully educational and functional effects to the all listeners in the mind.

Reported by Darwin

Enjoy local in southern Thailand Trang

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krabi

Experience real life in Thailand by staying located in southern Thailand, comparably it is said to be somehow alike the krabi’s white beaches and Inland mountainous greenery, there are many waterfalls and hot springs, in which the most of them are ideal for sightseeing and holiday for years. Thailand had established the several national nature reserves, it is adjacent to the Andaman sea, as the world-class diving site, it can render a chance to browse the charming of the mermaid.

THAILAND BEST NATURAL SENERY CHANTHABURI

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Kao-Soidao

Located between Thai-Cambodian borders, it is regarded as best of Thailand’s best natural scenery, here is full of stratum waterfall, with the strong forests and winding river. Kao Soidao waterfall is located in the site of Kao Soidao wildlife protection, with total layers of 16 waterfall surrounded by lush forests ,seen around the butterflies flying around, it is full of romantic poetry.

UNIQUELY HAUNTING GHOST CARNIVAL

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Starting from the prehistory of Thailand till today, it is called Phi Ta Khon[ ghost mask wearing days ]as parts of Thai folk festival, joyfully seen in Loei Province once a year so largely.

The one of the traditional custom activities, it is deeply beloved by the domestic and foreign tourists, TAT renders helping hands with local tourism agency each year to run the opening ceremony.

This is full of the folk culture and customs, the local people enable to make directly dialogue with ghosts and gods, any ghost players who requires to make strut, twisting the hips and waist as well, as the Thai folk music began to sound, accommodated with the rhythm striking by the nut shell hung on the neck of the buffalos

The ghost mask wearing days, somehow it is said that it is a heritage of the ancestral culture with Thai styles fitting to the idea of the creators.

During the festival, the person wearing a mask of ghost, which give off the terror of the ghost to the pedestrians on the roadside for suddenly attack, even the children and women feel so panic, evenly make a cry, in this special day, the mischievous behavior can be understood and accepted by local people.

The festival is filled with the ceremony and made so uniquely as the symbols of totem labeled with local characteristics whatever appearing in male sexual organs or female ones.

Written by Darwin