ATTA AND ITS PROMOTION

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On October 20, 2016, there was a particular assembly held by ATTA in coordination with one large size enterprise themed with Live Thai Boxing Show to ATTA remembers for promoting oversea marketing together, with purpose of revealing Thai tourist attraction involved with shopping, culinary culture and customs under brands of THAINESS, as known Thailand is endowed with the unique charm around the world, meanwhile, with the news about ATTA members’ charity money totally amounted in 1 million baht through donation to renovate a Thai monastery.

Before the assembly, all members of ATTA stood up solemnly in silence for ten minutes, in a way of expressing the deepest love and endless memorial over the passing away of the Royal king of Thailand recently.

At the spot, the leaders of ATTA also made full reporting on the recent situation over the implementation of newly issued measures and regulations by Thai Government to the mainland Chinese markets with the participants totally 200 in attendance.

Reported by Darwin

 

A GLIMPSE OF BITEC SHOW

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From 19 to 23 October 2016,run by Ministry of Commerce of Thailand on theme of [CREATIVE THAILAND] with purpose of revitalizing the development of Thai economics in rendering a brand of [BITEC BIG+BIH] as Commodity Fair, with over thousands of Thailand’s local manufacturers and companies invited to attend the exhibition, on which the different arrays of the products are on display and included the daily life supplies, furniture, items cosmetics , decoration, garments, house-ware, handicrafts and so on, proudly presenting [Made in Thailand] native products, at the same time, invited some of the producers from the Mekong neighbors– Vietnam, Laos, Kampuchea .

On ceremony of the events, Thai Vice premier Mr.Somkid also made a tour into the exhibition halls

During the exhibition, over ten thousands of Thais came over at spot and felt the zeal charm of Thai brand ones, at end of the period, many Thais and foreigners did their efforts in doing power buy, so as to behave in a way of make a contribution to boost recovery in Thai economy .

Reported by Darwin

THE GLORY CHERISHED UP ON THE AWARDS NIGHT

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On September 19, 2016 ,held by the ministry of Thailand national sports and tourism ,there was an exhibition on its achievement affiliated with six departments under the Ministry, together on presence of award ceremony rendered the retired officers at sixty year, the speeches made by the minister –Ms. Kobkhan with great thanks to all retired people, who had made contribution to the country and said gratitude to their efforts in pushing up the prospects of Thai tourism, at spot, with participants of nearly 500 guests sitting and witnessing the hand-over of the trophies from the minister to every sixties, on the stage, mixed with dance and songs, within the rhythms all were raised into joy.

Reported by Darwin

REACHING INTO CONSENSUS

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MEETING WITH CHALLENGES

On September 19, 2016, the 2nd press conference held by ATTA to deal with issues over Chinese market matters in regards of the present regulations and laws implemented by the government of Thailand, at spot seated with the distinguished top leaders from TAT and Ministry of Sports & Tourism of Thailand, listening and reflecting to questions raised from ATTA members for the present tourist situation of Thailand, with more than 200 guests awhile,[Zero Dollar Tours] operation have been seriously disturbed in Thailand by bringing out the negative images of Thailand to the outside world, in this assembly, all would expect the solution could be sought out and consensus made into settlement through mutual communication.

Reported by Darwin

THAILAND DESTINATION WEDDING RECEIVER

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On September 19, 2016, There was the conference themed as [ DESTINATION WEDDING PLANNER CONFERENCE ],run by TAT, on the stage, with the speeches made by the governor of TAT and minister of Thailand National Tourism and sports, both highly praised over the most prestigious advantages of Thailand ,which has owned rich and colorful folklore customs and as well as cultural history, competitively, Thailand has superior aspects ,surrounded by the nice geographical environment, Thailand offers the delicacy in Thai cuisines and smile, by attracting the attention of the newly –weds from all over the world to spend their honeymoon ,at the conference, with about 100 guests and media invited ,Thailand will be the host for Destination Wedding Planner Congress.

Reported by Darwin

THE MOON-CAKE FESTIVAL ON HEIGHT

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On September 18, 2016,held by the Taiwanese Hakkan association of Thailand ,there was annual party in celebrating the traditional Moon Cake Festival, with more than 100 members attending at spot, the welcoming speeches made by the President Zhang Weibin on the stage to highlight the Hakkan tradition by mixture of the background to Chinese culture, the chorus was made into Hakkan tunes by the leaders of Taiwan associations of Thailand, with the process of 3 hour in celebration, the party came into end.

Reported by Darwin

THE ROAD TO GO AHEAD

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On September 15, 2016, led by the Danish chamber of Commerce in coordination with many foreign chambers of commerce, such as Danish-Thai chamber of Commerce ;Finnish–Thai chamber of Commerce; South –Africa Chamber of Commerce; Singapore-Thai chamber of Commerce ; Swiss–Thai chamber of Commerce; French-Thai chamber of Commerce ;Mexican Thai chamber of Commerce ; Norway-Thai Chamber of Commerce & Swedish–Thai Chamber of Commerce and a Yangon based economic research [THINK-TANK] ,with more than 40 guests to be invited on seats, initiated by the director of Dr.Charlie of DTCC, making the debut by welcoming four speakers to run the topics on [THE ROAD AHEAD], by sharing their individual ideas on [RISK ADJUSTED OPPORTUNITIES],to figure out the prospects of investment & environment in Myanmar, under the discussion, the participants presented their own viewpoints, within two hours, it was end to the seminar.

NEW REGULATION TO LAUNCH UP

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Recently, Thailand government launched up the series of the measures and regulations to fight against [ZERO –DOLLAR] group tours operating between Chinese tour companies and Thai tour agencies, the illegal operation being made severely for long term have been disturbed in Thailand and brought out the negative image to Thailand, therefore, as so to combat with the tourist chaos, Thailand so far has enhanced its premium quality on tourist market.

On September 14, 2016, Thai Association of tourist agencies[ATTA] run a major assembly on theme of [MEETING WITH CHALLENGE AND RESPOND TO NEW LAWS], the invited members were totally estimated 200 in presence at spot , many members spoke actively and expressed their own viewpoints toward the newly-issued regulations, furthermore, they wished that Thai government would considerably grant them a response from the expression overall in the conference and slow down on its implementation to the new measures.

In end, the mini-size press conference was held by ATTA to call up Thai media at spot for delivering its own idea and mind through the multi-channel, ATTA thought that they would extend their all members’ voices by presenting feedback to the related regulation makers of Thai government.

Reported by Darwin

THAI PR MANAGERS REACH ONTO THE LEVEL

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September 14, 2016, held by Public Hotel PR Association of Thailand, with its members nearly 50 people to attend at spot, the lecture was made by a Thai university professor showing the techniques through the teaching approaches to demonstrate the theme of [To develop skills & make etiquettes in the professional], his speech won the applauses from all listeners in the course lasting for 4 hours.

Reported by Darwin On

 

MARKETING ON THE HEIGHT

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Among the tourist association of Thailand, there is a new one appearing so freshly and within short times, it has won the reputation over its merits, that is named as the association of Thai tourism marketing [ATTM],In the Thailand’s tourism industry, possessed with its nice results, gradually recognized by TAT and ministry of sports & tourism of Thailand and private sectors, based on market positioning, with the aid of modern high-tech, opening up innovative mind, the ATTM’ goals focus on the large area of Thailand with the theme of building up the marketing strategies among the private sectors in setting up the partnership, since its establishment. It has made significant achievement over its colleagues and partners, Therefore, here is abstract of interviewing content in which paying a visit to the new President of ATTM—Ms Sutassa Laohongkait, having a face to face talk over her experienced business and the management to ATTM.

As she quoted that says the association had established the clear objectives in long term, with the implementation into the comprehensive marketing to Thailand as specified; on commitment to be carried out in 4 M: MP– product marketing; MM– marketing media ; MT– marketing on trade; MO—marketing online in Thailand, the function of ATTM has shiftily brought out new role in working with more innovative ways, such as the measures are made into Thailand through the marketing strategy and networking with aid of targeting up by stretching up in whole tourist market, at present, the most important task that the new President has to undertake is to realize the target so further and better according to ATTM’ plans, she has owned with the rich experiences in business for many years and social networking, she and her husband are handling with large enterprises such as the hotels, resorts ,the chain shops and entertainment city in Thailand, we strongly believe that she will be leading ATTM into the bright prospects.

Photo by kingphet / Words by Darwin